Hi. We’re Diamond.

Diamond shape

One of Canada's largest independent creative agencies, building ideas that perform for over 20 years.

We build brands and the ecosystems that sustain them.

Every year, millions of people in the financial services category know they should act. They just don't yet.

That gap between knowing and doing — that's the mid-funnel. And it's where most agencies go quiet, hand it to performance, and hope for the best.

We don't. We build the consideration architecture that moves people from passive intent to active decision. Creative rooted in real human proof, engineered to close the loop between brand, media, owned properties, and CRM — fast enough to learn, iterate, and convert within the window that actually matters.

We do it for TD Wealth across 16 investor cohorts. We do it for Canadian Blood Services when guilt marketing stops working. We've been doing it for 20 years, which is why 98% of our clients stay with us year after year.

Capabilities Brand· Digital· Influencer· Partnerships· Experiential· AI
Strategy AOY Shortlist 2025
Campaign Brand Experience AOY Shortlist 2025
The Work
TD Bank · AOR · 20 Years

High-impact client stories bringing TD Wealth's consideration work to life across every investor cohort.

▶ Watch Crystal's Story
The Long Game

Financial decisions don't happen because someone saw an ad. They happen when the right message meets the right doubt at the right moment.

For TD Wealth, we mapped 16 distinct investor cohorts — each with different motivations, barriers, and the specific inflection points where curiosity becomes commitment. The creative wasn't manufactured — it was excavated from real client relationships and built into content that prospects could see themselves in.

Then we built the coordinated paid, owned, and earned ecosystem to reach each cohort precisely. Every touchpoint had one job: move someone from passive interest to a booked appointment with a TD advisor.

Outcome
3,000+ assets produced. 18% increase in consideration. Double-digit growth in acquisition.
Canadian Blood Services

Partnerships with Uber, Air Canada, and Peace Collective to drive consideration and remove every barrier to giving.

The Blood Drive

Most people aren't opposed to giving blood. They just never quite get around to it. That's not an awareness problem. That's a consideration problem — and one of the hardest kinds to solve, because the barrier isn't knowledge or attitude. It's friction, inertia, and a value exchange that never felt worth it.

We reframed the story from sacrifice to benefit. Then we built the ecosystem to make that benefit real and the action impossible to ignore. Partnerships with Uber removed the logistics barrier. A contest with Air Canada made showing up feel rewarding. Every element was engineered to close the gap between good intentions and a booked appointment.

Outcome
47,000 new donor appointments. 261M earned media impressions. Healthiest blood supply since 2020.

You already have a powerful brand. You need that. You also need what comes next.

Josh Diamond

jdiamond@experiencediamond.com
experiencediamond.com

DIAMOND.